Not particularly heinous as far as villainy goes, perhaps, but many of those embracing the term are young women who are enthusiastically acting against expectations by behaving in this way. Now they’re joined by villain era: a period marked by the prioritising of one's own needs and desires before those of others. Also in our database is slay era (essentially flop era’s opposite). Speaking of eras, perhaps you’ll recall that flop era (defined as ‘a period marked by failure and lack of achievement’) was on our 2022 Word of the Year longlist just a few months ago. Now, in the era of YouTube and TikTok, we have algospeak, in which emojis, euphemisms and deliberate mispronunciations have joined the arsenals of users looking to evade much more sophisticated detection tools.
It’s hypothesised to have been created to prevent primitive moderation systems from detecting the discussion of illicit topics. Have you heard of leet (or leetspeak)? It’s a form of communication used online, invented by the users of bulletin board systems 40 years ago, in which words are respelt by replacing certain letters with numbers or other symbols that resemble them. Welcome to the inaugural new words blog of 2023!
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